CRM Secrets That Boost Sales 29% | Why 70% of Businesses Fail at Data Management with Jason Kramer

CRM Secrets That Boost Sales 29% | Why 70% of Businesses Fail at Data Management with Jason Kramer

From The EO Visionary Voices Podcast by Brent W. Peterson

November 25, 2025 · 23 min · Episode 88

About this episode

Jason Kramer discusses the importance of effective CRM systems and strategies to boost sales and manage customer data.

Discover why nearly 70% of businesses fail at implementing their CRM and how to avoid becoming part of that statistic. Jason Kramer, founder of Cultivize and known as the "Yoda of CRM," reveals how a well-organized CRM can boost sales by 29%, generate 50% more sales-ready leads, and reduce marketing costs by 30%. In this episode of EO Visionary Voices, Jason shares his journey from advertising designer to data expert, breaking down the essential components every business needs in their CRM system. Whether you're using HubSpot, building custom solutions, or still relying on paper files, this conversation will transform how you think about customer data. Learn why email marketing should live inside your CRM, how to implement lead scoring to identify your hottest prospects, and why that "How did you hear about us?" dropdown could be the most valuable element on your website. Jason also shares actionable strategies for Black Friday preparation and how to leverage holiday traffic data for Q1 success. If you're frustrated with disconnected marketing and sales efforts, struggling to prove marketing ROI, or just starting your CRM journey, this episode provides the blueprint for turning…

More episodes of The EO Visionary Voices Podcast

Explore listener stats, chart rankings, contacts and more on the The EO Visionary Voices Podcast podcast page.