About this episode

Mick Todd discusses the importance of ownership in coaching for entrepreneurs.

Host Brent Peterson sits down with Mick Todd, founder and chairman of 2B Limitless, a coaching, executive training, and experience company operating across 40 countries. The conversation covers the philosophy behind effective coaching, the difference between advising and asking great questions, and why ownership of change matters more than any piece of advice a coach can offer. For any entrepreneur wondering whether coaching is worth the investment, this episode delivers a straightforward and compelling case. Key Takeaways Coaching is about ownership, not advice. When a coach tells someone what to do, the coach owns the outcome. Great questions give the entrepreneur ownership of their own change. The drama triangle is real. Wherever you enter the drama triangle, everyone ends up a victim. Coaches who advise rather than challenge pull themselves into that drama. Readiness matters. According to Mick, 40% of coaching effectiveness comes from how ready the client is to change. Combined with the quality of the coaching relationship (30%) and placebo (15%), the client controls 85% of the outcome. Mindset beats age every time. Older entrepreneurs tend to have the mental agility and…

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