
Stop Pitching. Start Fishing.
From The Estherpreneur by Edna Harding
June 12, 2026 · 29 min · Season 12 · Episode 210
About this episode
This episode challenges Christian entrepreneurs to rethink their approach to outreach and sales by exploring deeper issues related to their marketplace role.
Most Christian entrepreneurs say they hate cold calling . They say it feels awkward . Pushy. Maybe even a little manipulative . So they avoid it. But what if the real issue isn’t cold calling at all? What if the discomfort is revealing something deeper about how many faith-driven entrepreneurs see their role in the marketplace ? In this episode of The Estherpreneur Podcast , I explore a question that may challenge the way you think about outreach , sales , and even calling . Somewhere along the way, many believers began assuming that being authentic means waiting to be discovered . But what if that assumption is costing more than we realize? What if the conversations we avoid are connected to the very people we’re called to serve ? This episode opens a deeper conversation about initiative , stewardship , and the tension many Christian founders feel when faith and business growth collide. This perspective will shift the way you see sales , service , and your assignment in the marketplace. Because sometimes the thing we resist the most… is the doorway to the people we're meant to reach. If you're a CEO, consultant, or founder who wants to grow your business without compromising…
People in this episode
Host: Edna Harding
Topics covered
- Christian entrepreneurship
- sales strategies
- faith in business
- marketplace calling
- authentic outreach
Keywords
- cold calling
- faith-driven entrepreneurs
- business growth
- initiative
- stewardship
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