The Stories Business Owners Tell Themselves That Keep Them Stuck

The Stories Business Owners Tell Themselves That Keep Them Stuck

June 14, 2026 · 10 min · Episode 90

About this episode

Rich Everett discusses the stories that keep business owners stuck and how to rewrite them.

Most business owners don't realise the thing keeping them stuck isn't their market, their team, or their workload. It's a story. One that made sense when it was formed, but hasn't been updated since. In this episode, Rich unpacks the four stories he hears most from service business owners, the beliefs that quietly drive decisions, block delegation, and keep the owner at the centre of everything long after they should have stepped back. In this episode, Rich covers: What a business owner's story actually is, and where these beliefs come from The four stories that keep service business owners stuck How to begin rewriting them, not through insight, but through evidence The Reflection Question of the Week, one question worth sitting with honestly This is episode three in the Owner's Inner Game series, for service business owners who are ready to look honestly at what's really driving their decisions. Work with Rich: everettcoaching.com

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Host: Rich Everett

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