255) We Went All In on TikTok Shop… Here’s Why We’re Walking Away

About this episode

The hosts share their experience with TikTok Shop and explain why they decided to walk away from it.

In this episode, we’re sharing our honest experience going all in on TikTok Shop—and why we ultimately decided to walk away. After being invited to join the program in September, we officially dove in by October 2025 and treated it like a true test. We didn’t just casually try it—we built a system around it. From posting hundreds of videos to analyzing performance data, ordering and managing products, staging, filming, and even dedicating a team specifically to TikTok Shop… we gave it everything we had. We wanted to see if this platform could become a meaningful part of our business. What we discovered surprised us. In this episode, we break down what worked, what didn’t, and why, despite the opportunity, TikTok Shop ultimately wasn’t the right fit for us. We also share why we continue to believe that Amazon has the strongest affiliate program for our business model. If you’ve been curious about TikTok Shop or wondering if it’s worth the investment, this episode will give you a real, behind-the-scenes look at what it actually takes—and what you might want to consider before diving in. Email your questions to us ⁠ ⁠ HERE ⁠⁠ ! Our Vlog on YouTube…

People in this episode

Hosts: Margaret, Stetson

Topics covered

• TikTok Shop
• business strategy
• entrepreneurship
• affiliate marketing
• performance analysis

Keywords

• TikTok Shop
• business model
• affiliate program
• performance data
• entrepreneurship

Mentioned in this episode

Organizations: TikTok Shop, Amazon

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