ExecMBA Podcast #417: MSBA Update with Professor Raj Venkatesan

About this episode

In this episode, Raj Venkatesan discusses the MSBA program and its curriculum, along with insights on digital marketing and AI integration.

In this episode of the podcast, we catch up with Raj Venkatesan. Raj is a member of the Marketing faculty at the Darden School of Business, and he is also one of the Academic Directors for UVA’s MS in Business Analytics program. We talk with Raj about the MSBA program, how the faculty keep the curriculum current, the program’s upcoming fifth and final module, some of his favorite MSBA capstone projects and more. We also find time to discuss his Digital Marketing elective and how he’s incorporated AI into that course. For more insights, tips, and stories about the Darden experience, be sure to check out the Discover Darden Admissions blog and follow us on Instagram @dardenmba.

People in this episode

Guest: Raj Venkatesan

Topics covered

• Business Analytics
• Digital Marketing
• Curriculum Development
• Capstone Projects
• Artificial Intelligence

Keywords

• MSBA
• Raj Venkatesan
• Darden School
• Business Analytics
• Digital Marketing
• AI
• Capstone Projects

Mentioned in this episode

Organizations: Darden School of Business, UVA, MS in Business Analytics program, Discover Darden Admissions blog, Instagram

More episodes of The ExecMBA Podcast

• ExecMBA Podcast #424: MSBA Update with Professor Jingjing Li · June 12, 2026 · 46 min
• ExecMBA Podcast #423: Office Hours Spotlight | In Conversation with Professor Rory McDonald · June 5, 2026 · 60 min
• ExecMBA Podcast #422: Student Spotlight | Tristan Gess · May 29, 2026 · 28 min
• ExecMBA Podcast #421: In Conversation | Ellen Johnson (EMBA ’26) · May 22, 2026 · 40 min
• ExecMBA Podcast #420: Student Spotlight | Mike Dorsey · May 15, 2026 · 45 min
• ExecMBA Podcast #419: Office Hours Spotlight | In Conversation with Professors Marc Ruggiano and Rob Phillips · May 8, 2026 · 1h 6m