
ExecMBA Podcast #424: MSBA Update with Professor Jingjing Li
From The ExecMBA Podcast by UVA Darden School of Business
June 12, 2026 · 46 min · Episode 426
About this episode
In this episode, we discuss the MSBA program with Professor Jingjing Li, focusing on its curriculum and integration of AI.
In this episode of the podcast, we catch up with Jingjing Li. Jingjing is an Associate Professor of IT and Innovation at the McIntire School of Commerce at the University of Virginia, and she is also one of the Academic Directors for UVA’s MS in Business Analytics (MSBA) program. We talk with Jingjing about Module 4, the module she leads in the MSBA program, how the program is incorporating AI into the curriculum, how the program stays relevant in a rapidly evolving landscape and more. For more insights, tips, and stories about the Darden experience, be sure to check out the Discover Darden Admissions blog and follow us on Instagram @dardenmba.
People in this episode
Guest: Jingjing Li
Topics covered
- Business Analytics
- AI in Education
- Curriculum Development
- Higher Education
- Innovation
Keywords
- MSBA
- Jingjing Li
- AI
- curriculum
- University of Virginia
- business analytics
- education
Mentioned in this episode
Organizations: McIntire School of Commerce, University of Virginia, UVA’s MS in Business Analytics (MSBA) program
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