The Media Show: Is YouTube the new TV?

The Media Show: Is YouTube the new TV?

August 27, 2026 · 23 min

About this episode

The episode discusses whether YouTube has become the new television, featuring insights from industry leaders at the Edinburgh TV Festival.

A special show from the Edinburgh TV Festival, where some of the industry’s biggest players have gathered from around the world to debate the future of television. YouTube now has 2.7 billion monthly active users, watching more than a billion hours of video every day, and many in the industry are asking whether it has become “the new TV”. Alison Lomax, Managing Director of YouTube UK and Ireland, gives the platform’s perspective on its growth, its algorithm and its relationship with creators. Claire Mundell, Managing Director and Creative Director of Synchronicity Films, Richard Cowles, CEO of Lifted Entertainment, and Jamie MacDonald, Head of Originals at After Party Studios, give their perspectives on the state of the industry and what could be coming next. Presenter: Ros Atkins Producer: Lisa Jenkinson Content Producer: Lucy Wai Assistant Producer: Laura Cain Researcher: Ruth Waites Sound: Sean Mullervy and Ben Andrews

People in this episode

Host: Ros Atkins

Guests: Alison Lomax, Claire Mundell, Richard Cowles, Jamie MacDonald

Topics covered

Mentioned in this episode

Organizations: YouTube, Synchronicity Films, Lifted Entertainment, After Party Studios, BBC World Service

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