
A Conversation With Chris Baird, President & CEO OptConnect
From The Failure Gap by Julie Williamson, Ph.D.
January 20, 2026 · 42 min · Episode 31
About this episode
Chris Baird shares his leadership journey and insights on team alignment and feedback in a conversation with Julie Williamson.
Chris Baird is the President and CEO of OptConnect, and his leadership story starts far from the corner office. He joined the company in 2009 as an ATM repair specialist, kept volunteering for the “extra mile” work (where, as he put it, there’s no traffic), and stepped into a bigger responsibility when ownership transitioned and a leadership gap opened. Along the way, he learned his path is hard to copy, but the behaviors behind it are simple: say yes, stay curious, and be humble enough to take feedback without treating it like a personal attack. Julie and Chris dig into the Failure Gap, that familiar space where everyone agrees something is a good idea, but nothing changes. Chris shares a real example from his leadership team: “false alignment,” when people nod in the meeting and then operate their own plan afterward. Naming it helped them stop “going along to get along” and start getting honest about how they would actually execute together. They also explore how misalignment shows up with customers, like teams optimizing for the lowest price instead of the true cost, then being surprised when “cheap” comes with a side of missing features. Chris also connects leadership to…
People in this episode
Host: Julie Williamson
Guest: Chris Baird
Topics covered
- leadership
- curiosity
- team alignment
- feedback
- endurance
- business strategy
Keywords
- leadership
- OptConnect
- curiosity
- team dynamics
- feedback
- business management
- endurance events
Mentioned in this episode
Organizations: OptConnect
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