The Her Story: The Sleep Industry's Biggest Social Media Mistake (And How to Fix it)
From The FAM Podcast with Mark Kinsley by The FAM Podcast
April 20, 2026 · 44 min
About this episode
Erica Batterman shares insights on how mattress brands can improve their social media strategy to drive sales by focusing on quality over quantity.
Did you know posting less can actually drive MORE sales for mattress brands? Discover Erica Batterman's secrets to sleep industry social success! Ready to unlock the real power of social media for your sleep or mattress business? In this episode, Erica Batterman—social media strategist, content creator, and the “better half” of Bed Head’s Brent Batterman—pulls back the curtain on what actually works online. Erica reveals the counterintuitive truth: most retailers and brands are sabotaging engagement by focusing on quantity over quality. If you’ve ever felt lost trying to keep up with endless posting or wondered why your mattress content isn’t converting, this is the episode you need. You’ll learn: - Why consistency and authenticity beat viral trends every time - The key differences between Instagram, Facebook, and LinkedIn for the sleep industry (and how tiny tweaks can massively boost results) - How to turn your audience’s pain points (like back pain and sleep struggles) into content that builds trust—and sales - The real reason customers check your socials before buying (and what to do if you haven’t posted since Christmas) - Plus, Erica’s personal journey from oil & gas to…
People in this episode
Host: Mark Kinsley
Guest: Erica Batterman
Topics covered
- social media strategy
- mattress industry
- engagement tactics
- content creation
- branding
- sales conversion
Keywords
- social media
- mattress brands
- engagement
- content strategy
- sales
Mentioned in this episode
Organizations: Bed Head
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