What Your Family Business Actually Sells (Most Get This Wrong)
About this episode
The episode discusses the importance of understanding what your business truly sells beyond just the service offered.
Ask your team what your business sells, then ask your business partner, and then ask yourself. If you get three different answers, there’s a good chance this episode will change the way you think about your business. One of the biggest mistakes business owners make is believing they are selling the service, when in reality, what people are actually buying is something very different. In this episode, Mark and Caroline unpack what your true product actually is, why so many business owners get it wrong, and what happens when you finally start leading with the outcome your clients actually want instead of simply describing what you do. Using examples from mortgages to dentists, ice cream to coaching, they explore why the businesses that create stronger loyalty and grow faster are often the ones that understand what people are emotionally buying and build their marketing, messaging, and client experience around that. This is one of those conversations that might just change the way you think about your business, your team, and the experience you create for your clients. In today's podcast you’ll discover: 01:05 – Why describing what you do is not the same as explaining why people buy…
People in this episode
Hosts: Mark, Caroline
Topics covered
- family business
- marketing
- client experience
- emotional connection
- business strategy
Keywords
- family business
- marketing strategy
- client loyalty
- emotional buying
- business growth
More episodes of The Family in Business Podcast
- Families in Business: Why Your Cashflow Problem Isn't Actually About Cash
- Why Growing Your Family Business Is Making You More Trapped (Not Less)
- You're Selling The Wrong Thing And It's Costing Your Family Business Clients
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