Fertiliser - best time to buy, regenerative farm tenancies, AI bird counts, & TikTok cow-huggers

Fertiliser - best time to buy, regenerative farm tenancies, AI bird counts, & TikTok cow-huggers

April 24, 2026 · 48 min · Season 1 · Episode 302

About this episode

The episode discusses fertiliser market timing, a new regenerative farm business tenancy, and the benefits of bird counts for farmers.

This week’s episode is brought to you with Bayer Crop Science. As fertiliser prices rise and new-season supplies tighten, we ask when farmers should buy — and whether a little-and-often approach is the best way to manage risk. We also look at a new 25-year regenerative farm business tenancy from the Duchy of Cornwall, and ask whether longer agreements could give tenants the confidence to invest for the future. Plus, TikTok cow-hugging, seeds that can “hear” rain, Welsh election pledges, this week’s markets — and how artificial intelligence is being used to count birds on farm. In this episode: 0:00 Fertiliser prices and supply concerns 12:38 Bayer Crop Science: Vivalis fungicide 15:40  Duchy of Cornwall launches 25-year regenerative FBT 26:20  Cow-hugging, rare breeds and seeds hearing rain 32:25  Welsh election pledges, milk production and lab-grown meat 35:50 Markets with Hugh Broom 38:40  AI bird counting and biodiversity monitoring This week’s guests: Michael Pater, Origin Soil Nutrition Rachel Banks, Bayer Crop Science Matthew Morris, Duchy of Cornwall George Caterer, Wilder Sensing This episode of the Farmers…

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