
The episode discusses the new SFI budget, interviews key figures in agriculture, and highlights the challenges farmers face with fertiliser costs.
Defra has finally unveiled the budget for its flagship Sustainable Farming Incentive scheme – but is £240 million enough to meet demand from farmers? Former Natural England agriculture head Geoff Sansome gives his verdict – and explains why thousands of farmers could still be left in limbo when existing agreements expire. We also bring you an exclusive interview with new Red Tractor chief executive Paul McLaughlin, who responds to criticism of the farm assurance scheme. Just weeks into the role, Mr McLaughlin outlines plans for reform and explains how technology, AI and simpler audits could help rebuild trust with farmers. Recorded at the Cereals event at Jeremy Clarkson’s Diddly Squat Farm, we discuss why this year’s show has been one of the most talked-about industry events in years. And we hear about the NFU’s call for government support to protect growers from soaring fertiliser costs. Finally, we meet the team behind Only Farmers – a new online platform designed to help farmers market products, share equipment, promote experiences and connect with customers. Guests * Geoff Sansome – former head of agriculture, Natural England *…
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