About this episode

The episode explores how early experiences with money shape beliefs and behaviors in women entrepreneurs, particularly regarding financial stress and safety.

In this episode, co-hosts Shauna Frederick and Shannon Pestun explore what is really happening when a woman entrepreneur says, “I’m just bad with money.” Is it truly about discipline? Or is there something deeper underneath the surface? This conversation dives into the concept of financial safety and how our earliest experiences with money shape the beliefs we carry into adulthood. From what was modeled in our homes, to what was never talked about, to the cultural and systemic messages we absorbed, our money story begins long before we open our first business bank account. For women entrepreneurs especially, financial stress is often framed as a need to be more disciplined, more organized, or more careful. But Shauna and Shannon unpack how financial stress is often less about willpower and more about safety. They explore how unpredictable income, carrying too much alone, and navigating entrepreneurship without adequate support can reinforce patterns of avoidance and scarcity. When we believe money is unstable, or that we are not good with numbers, those beliefs quietly shape our decisions. They can lead to underpricing, overworking, holding tightly to cash in the name of being…

People in this episode

Hosts: Shauna Frederick, Shannon Pestun

Topics covered

• money mindset
• financial safety
• entrepreneurship
• belief systems
• financial stress
• money patterns

Keywords

• money thoughts
• financial wellness
• entrepreneurship
• money beliefs
• financial patterns
• cash flow
• profitability

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