FIR #520: AI’s PR Meltdown

FIR #520: AI’s PR Meltdown

June 29, 2026 · 1h 36m · Episode 518

About this episode

The episode discusses the rising anti-AI sentiment and its implications, along with various related topics including shadow AI and trust in media.

In the long-form FIR episode for June, Neville and Shel consider the causes and implications of surging anti-AI sentiment in the US (which is also growing in other developed countries), as well as the increasing use of “shadow AI” in organizations. Other reports include studies documenting the continued erosion of trust in mainstream news media, the growth of personal branding among communication professionals, a shocking self-inflicted reputation crisis for a UK business, and evidence that employees aren’t reading your internal communications (unless maybe they are). Dan York shares information on Collections in the Mastodon 4.6 release and the W Social situation in his Tech Report. Links from this episode: ‘Shadow AI becomes a massive enterprise liability’: New study claims most of us are now using unauthorized AI tools at work FIR #510: Should Companies Embrace Shadow AI? FIR #419: Is Shadow AI an Evil Lurking in the Heart of Your Company? The Rise of Shadow AI is a Double-Edged Sword for Corporate Innovation Americans Have Turned Against AI in Incredible Numbers AI’s Public Relations Emergency AI Data Centers and the Public Relations…

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