Ep 108 - How to Create a Brand for your Business

Ep 108 - How to Create a Brand for your Business

March 31, 2026 · 50 min · Season 3 · Episode 108

About this episode

In this episode, Liza Goetz interviews Christine Blosdale about effective branding strategies for businesses.

Why do some brands stick while others disappear? In this episode, we sit down with Christine Blosdale to strip branding down to what actually works—clear messaging, visible expertise, and showing up like a real human. From your website’s first handshake to behind-the-scenes content that builds trust, this is about authority without burnout and marketing that feels honest. We share simple, actionable moves you can use right away: niche clarity, repeatable messaging, one-minute welcome videos, ...

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