About this episode

Ellen Frost discusses the challenges and solutions in sourcing local and sustainable flowers.

Most people never see the system behind a bouquet, which is exactly why local flowers can feel “impossible” to source. In this episode, I sit down with Ellen Frost of Local Color Flowers to unpack how she built a regional wholesale hub that connects growers and florists, proving American-grown flowers can compete when logistics and education align. We explore how an industry shaped by imports lost its sense of seasonality and what it takes to rebuild it. From weekly buying rhythms and post-ha...

People in this episode

Host: Liza Goetz

Guest: Ellen Frost

Topics covered

• local flowers
• sustainability
• floristry
• wholesale hub
• seasonality
• American-grown flowers

Mentioned in this episode

Organizations: Local Color Flowers

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