Grit, Growth, and the Real Work Behind Flower Farming with Lyndsay Biehl-Mercer and Shannon Allen
About this episode
The episode discusses the real challenges of flower farming, including grit, finances, and work-life balance, through an honest conversation with two experienced growers.
Most of flower farming doesn't look like the photos—and that's exactly what this conversation is about. In this episode, I sit down with Lyndsay Biehl-Mercer of Wildroot Flower Co. and Shannon Allen of Bloom Hill Farm to talk about the real side of building a flower business: grit, focus, fear, finances, burnout, and learning as you go. We talk about why there's pressure to make everything look beautiful, how easy it is to work yourself into the ground, and why getting good at one thing early matters. We also dig into practical habits—tracking numbers, using simple tools, and making informed decisions—along with the bigger question many growers face: Is this work life-giving, or is it taking something from me? This is an honest, grounded conversation for anyone navigating flower farming in real time—and a reminder that with all the resources available today, none of us need to be doing this alone. Learn more about today's episode and all of our past guests by visiting TheFlowerPodcast.com Association of Specialty Cut Flower Growers — Learn more and join at ascfg.org Visit RootedFarmers.com and use code TFP25 for $75 off your new membership. The Gardener's Workshop — Helping…
Sponsors
Association of Specialty Cut Flower Growers, RootedFarmers.com, The Gardener's Workshop, AccentDecor.com
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- Using Beneficial Insects in Cut Flower Production with Erik van der Sluys
- Rethinking Growth with Lindsey Mizock of Pompelmo Floral
- The Science and Art of Plant Breeding with Dr. Keith Hammett
- Starting Fresh with Galena Berkompas, Micro Flower Farm
- What Is Your Most Important Tool: Madeline Hooper of Gardenfit
- Planning for Profit with Jenny Marks, Trademarks Flower Farm
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