About this episode

Justin Sandee discusses bol.com's success in retail media and consumer engagement in the Dutch market.

Justin Sandee heads up Commercial Development for bol.com's Retail Media offering. For those who are not familiar with this brand, bol.com is the largest online retailer in the Benelux area, consistently topping other very well known foreign competitiors. It is also now part of Ahold Delhaize. In this conversation, Justin speaks with Daniel precisely about this: how a Dutch company has been able to consistently connect with consumers through a relevant, localized approach. Tune in to hear about: Why retail media networks need to speak the language of marketers How bol evolved from an online bookstore into a major marketplace and media platform Why retail media is strongest in the consideration and performance stages The importance of transparency, measurement and proving advertising impact How AI, LLMs and shopping agents could reshape the consumer journey Why retailers must build strong foundations before chasing the latest media trends More: Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners…

More episodes of The FMCG Guys

• 335. Rudolf Schneider (Amazon Ads) and Marlies Gebetsberger (Philips) LIve in Cannes: Branding, Culture, Targetting Audiences, Retail Media · July 18, 2026 · 42 min
• 334. Catalina Salazar, Global Head of Advertising at Wolt and Paul Dahill, MD Sales EMEA at Koddi: Frictionless Commerce Media, Buying at Scale, Sponsored Products, Germany as a Test Market · July 15, 2026 · 33 min
• 333. Rani Al Hajji, Chief Growth and Transformation Officer, Personal Care at Unilever Live in Cannes: Creators, Authenticity, Attention, Cultural Moments, AI in Discovery and Creativity · July 11, 2026 · 28 min
• 332. Octavie Gosselin, VP at Mirakl Ads Live from Cannes: Retail Media, AI, Marketplaces, Trade vs Media · July 8, 2026 · 37 min
• 330. Ashley Kechter, Global President at Vuori in Partnership with Shoptalk: Brand Fans, Community around the Store, Athleisure Category, Product Discovery · July 1, 2026 · 34 min
• 329. Greg Deacon, VP of Media Ads, Key Accounts and Business Development at Snappy Shopper: Independent Retail, Q-Commerce, Retail Media for FMCG, Convenience and Impulse · June 24, 2026 · 48 min

Explore listener stats, chart rankings, contacts and more on the The FMCG Guys podcast page.