255: 10 Things I Know for Certain About Building a Business (Not From Books, But From Living It) Part 1

255: 10 Things I Know for Certain About Building a Business (Not From Books, But From Living It) Part 1

June 3, 2026 · 39 min

About this episode

Molly Knuth shares ten lessons learned from her experience in building a business, focusing on the first five in this solo episode.

It's a solo cast! It has been a while since it was just me and you, and I'm glad to be back in this format because I have some things to say. This episode was sparked by a moment that happened in March of 2026 at the You Conferences in Cedar Rapids. I was the 3:00 PM speaker and somewhere between the nerves and the sound check and a very unexpected karaoke moment involving Gloria Gaynor, something clicked for me about identity, confidence, and what it actually takes to build something from scratch. So I came here to share 10 things I know for certain about building a business. Not from books. Not from courses. From living it, for almost a decade, through the pivots and the wins and the moments I wish I could do over. This is Part 1. We're covering numbers one through five today, and Part 2 (six through ten) drops next week. In This Episode: The karaoke moment at You Conferences that reminded me to trust myself again Lesson 1: You don't need to reinvent the wheel at the beginning (the unsexy foundation every business actually needs) Lesson 2: Slow down. Then go even slower. But don't stop moving. Lesson 3: Your story is your edge (and why it creates fans before it ever creates…

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