671: Tori Quit The Barber Shop, Built a Brand In Her Spare Room, and Hit $1M In Under 2 Years
About this episode
Tori Gill shares her journey of building a million-dollar brand from her spare room while balancing family and a part-time job.
Tori Gill was still cutting hair on weekends when she sold her first 20,000 sunscreens. A former hairdresser with two kids, no e-commerce background, and a product that took two years to develop, she launched Sun & Daughter on Boxing Day 2024 and hasn't really stopped since. This is the follow-up episode - and a lot has happened. In this episode, Tori gets real about what scaling from $100K to a million-dollar brand actually looks like from the inside: the stockouts, the 54-hour Facebook ad account lockout, the $20,000 orders she had to back herself on, and the retail decision she's made that could either be her smartest move yet - or, in her own words, "the biggest mistake of my life." What you'll learn in this interview: How a consumer watchdog report on failing sunscreen SPF tests became an unexpected growth moment - and how Tori moved fast enough to capitalise on it Why she packed every order from her spare room for a full year, alongside two kids and two days a week in the barber shop, before finally moving into a warehouse the week before Christmas The exact moment a Choice magazine article turned into a sales spike, and how having your formula independently tested can…
More episodes of The Foundr Podcast with Nathan Chan
- 672: From Broke College Student to $20M Brand in 10,000 Stores | ESW Beauty
- 670: (Solo) Why Great Products Lose to Better Offers - and How to Fix Yours
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