681: Dr. Angela Spent $350K Building The Skincare Brand Her Daughters Needed — Now It Does $40K/Month
About this episode
Dr. Angela Casey discusses her journey of creating the skincare brand Bright Girl after identifying a gap in the market for products suitable for her daughters.
Dr. Angela Casey spent nearly 15 years treating skin cancer before she had her business idea. She didn't come from entrepreneurship - she came from molecular biology, medical school, residency, and a clinical practice. When the idea hit her, it was so obvious she couldn't believe nobody had done it properly. She searched every major retailer - Ulta, Sephora, Target, Walmart, Macy's - and found nothing worth recommending to her own three daughters. A Macy's assistant tried to sell her 12-year-old an anti-aging eye cream. Bright Girl was the answer to that gap, and it cost her $350,000 and three years to bring it to life. In this episode, Angela gets completely honest about what it takes to launch a product the right way from scratch - the hundreds of surveys, the thousands of patient conversations, the Covid shipping crisis that sent her costs up six times overnight, and what nearly $120,000 in packaging sitting in a warehouse actually feels like when you're still flying the plane as you build it. What you'll learn in this interview: How Angela validated Bright Girl before spending a cent - surveying hundreds of people on SurveyMonkey, questioning thousands of patients over two…
More episodes of The Foundr Podcast with Nathan Chan
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- 682: From $2M in Debt to a $250M Gum Company | Pur Gum
- 680: (Solo) The Thing Nobody Tells You About Building a Business Alone
- 679: The $20 Jar of Salt Behind Her 9-Figure Jewelry Brand
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