Jenna Law on Brand Growth, Leadership & Scaling Keke's Breakfast Cafe
About this episode
Jenna Law shares insights on brand growth, leadership, and building a scalable franchise system.
In this episode of The Franchise Woman Podcast , Rebecca Monet and Tracy Kawa sit down with Jenna Law, Senior Director of Brand Marketing and Communications at Keke's Breakfast Cafe. Jenna is a powerhouse marketing leader who built Keke's marketing function from the ground up—transforming a beloved regional brand into a scalable, high-growth franchise system. With experience spanning creative agencies, Fortune 500 brands, and restaurant marketing, Jenna brings a unique perspective on what it takes to build a brand that resonates—and scales. In this episode, you'll learn: ✔️ How to build a brand from scratch (without losing its authenticity) ✔️ Why "generalists" often make the best leaders ✔️ The secret to turning a brand voice into a brand megaphone ✔️ How to lead through uncertainty and constant change ✔️ Why people-first thinking drives better marketing decisions ✔️ How strong teams are built through complementary strengths Jenna also shares powerful insights on leadership, confidence, and what it means to "bedazzle your own box"—a reminder to embrace your unique strengths rather than trying to fit into someone else's mold. If you're a franchisor, marketer, or leader navigating…
People in this episode
Hosts: Rebecca Monet, Tracy Kawa
Guest: Jenna Law
Topics covered
- brand growth
- leadership
- franchise marketing
- team building
- authenticity
- scalability
Mentioned in this episode
Organizations: Keke's Breakfast Cafe
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