Leading the Client Journey w/ Mikon van Gastel | Ep 433
From The Futur with Chris Do by The Futur
May 13, 2026 · 21 min
About this episode
Chris Do speaks with Mikon van Gastel about bridging the gap between design practice and strategic business leadership.
Chris Do speaks with Mikon van Gastel about the critical gap between being a design practitioner and a strategic business leader. Van Gastel, co-founder of Sibling Rivalry, shares insights on how to "lead the witness" during pitches, the shifting value of experience in a millennial-driven market, and why the future of advertising lies in immersive ecosystems like the Sphere. Listeners will learn how to transition from making beautiful frames to building lasting client trust through deep listening and shared experiences. Timestamps: (00:00) - Intro (00:43) - Early career at Imaginary Forces (01:57) - Practitioner versus business leader (03:52) - Improving your pitching skills (06:00) - The true meaning of a client's thank you (06:42) - Signs you won the pitch (08:22) - Keys to industry longevity (10:38) - Designing immersive 5D experiences (14:36) - The future of advertising ecosystems (16:41) - Career reflections and the next 30 years Check out today's guest, Mikon van Gastel: Sibling Rivalry: https://www.siblingrivalry.com/ LinkedIn: https://www.linkedin.com/in/mikon Check out The Futur: Website: https://www.thefutur.com/…
People in this episode
Host: Chris Do
Guest: Mikon van Gastel
Topics covered
- client journey
- design leadership
- business strategy
- pitching skills
- advertising ecosystems
Keywords
- design practitioner
- strategic business leader
- pitching
- client trust
- immersive experiences
Mentioned in this episode
Organizations: Sibling Rivalry, The Futur, Imaginary Forces
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