Scaling A Solo Creative Business w/ Matt Essam | Ep 448
About this episode
Matt Essam joins Chris Do to discuss how to scale a solo creative business through differentiation, communication, and delivery.
Matt Essam, author of The Creative Studio Roadmap, joins Chris Do for a live episode recorded in front of a studio audience to break down the pillars of turning a solo creative business into one that scales: differentiation, communication, and delivery. Chris and Matt pull audience members into the hot seat to work through real pricing blocks, story-driven positioning, and the shift from selling yourself to selling your process, live and in real time. Timestamps: (00:00) - Intro (01:02) - Freelancer vs Business Owner (03:10) - Charging By The Job (05:37) - What Are Phantom Loops (09:14) - Coaching Ray On Pricing (13:49) - Differentiate Through Your Story (15:25) - The River Of Life Exercise (18:27) - Hector's Hot Seat Story (25:39) - Sell Symptoms Not Services (35:13) - Selling Process Not People Check out today's guest, Matt Essam: Matt's Instagram: https://www.instagram.com/matt_essam/?hl=en Matt's LinkedIn: https://uk.linkedin.com/in/mattessam Matt's Book The Creative Studio Roadmap: https://a.co/d/0cqv7qwK Check out The Futur: Website: https://www.thefutur.com/…
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