About this episode

Chris Do and LinkedIn expert Richard van der Blom discuss the myths of the LinkedIn algorithm and share strategies for effective social selling.

Chris Do sits down with LinkedIn expert Richard van der Blom to deconstruct the myths surrounding the platform’s algorithm and what actually drives reach. They explore why content value and human intuition often outperform data-crunching and why your audience, not the algorithm, is the ultimate judge of your work. Listeners will walk away with a four-part social selling framework designed to build authority and convert engagement into real business opportunities. Timestamps (00:00) - Intro (01:32) - Why the algorithm doesn't punish bad content (02:31) - Blaming the algorithm vs. creating value (03:49) - Four traits of "terrible" LinkedIn content (05:52) - Using personal storytelling to sell from the heart (07:27) - Finding your unique tone of voice (09:15) - The 4 pillars of a successful social selling strategy (10:12) - How to optimize your profile for your target audience (11:06) - Proactive conversion and engagement strategies (13:51) - Future trends: AI and the importance of authentic voice Check out today's guest, Richard van der Blom: LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/richardvanderblom/ Website…

People in this episode

Host: Chris Do

Guest: Richard van der Blom

Topics covered

• LinkedIn algorithm
• social selling
• content value
• audience engagement
• personal storytelling
• business opportunities

Mentioned in this episode

Organizations: LinkedIn, The Futur, richardvanderblom.com, thefutur.com

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