The Axios shift from volume to value

About this episode

Ben Berkowitz discusses Axios's shift from prioritizing volume to focusing on meaningful stories.

Axios dropped its output by almost a quarter but increased page views by almost a third at the start of 2026. Head of news Ben Berkowitz told Press Gazette UK editor Charlotte Tobitt about why they stopped chasing clicks and started focusing on stories that "actually matter". Berkowitz also shared his advice for other newsroom leaders going through a similar strategy change. Hosted on Acast. See acast.com/privacy for more information.

People in this episode

Host: Charlotte Tobitt

Guest: Ben Berkowitz

Topics covered

• media strategy
• newsroom leadership
• digital journalism
• content value
• audience engagement

Keywords

• Axios
• Ben Berkowitz
• newsroom strategy
• page views
• digital media

Mentioned in this episode

Organizations: Axios, Press Gazette

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