About this episode

Tracey Follows explores how AI is transforming the concept of branding from designed identities to database-driven attributes.

This is a short audio essay, based on the first Futuremade View. In The Database Brand, Tracey extends her work on identity, machine readability and the shift from the Designed Self to the Database Self, applying it to brands. For most of modern marketing history, brands were treated as designed identities: names, logos, promises, personalities and desired places in the minds of consumers. But in an AI-mediated world, brands are increasingly assembled from attributes, signals, reviews, metada...

Explore listener stats, chart rankings, contacts and more on the The Future of You podcast page.