About this episode

John and Omdia analyst Maitê Bezerra discuss the 2026 SDV survey and the industry's expectations for SDV level 3 by 2030.

In a live recording from COVESA all-member meeting in Porto, Portugal, John and Omdia analyst Maitê Bezerra discuss the 2026 SDV survey, which reveals the industry expects to reach SDV level 3 by 2030. Key findings highlight a shift toward data-driven value creation and predictive maintenance, though organizational readiness still lags behind technology deployment by several years. Chapters: 0:00 Introduction to COVESA Meeting 1:29 Guest Introduction: Maitê Bezerra 2:13 Transition from Wards Intelligence to Omdia 4:03 Key Conclusions from the SDV Survey 5:25 Understanding SDV Levels 7:01 Current State of Vehicles on the Road 9:52 Reality Check on Technology Deployment 12:04 Near-Term Future of Technology Implementation 13:01 Diversity of AI Use Cases 15:17 Shifts in Data Monetization Strategies 18:55 Regional Variations in Data Strategy 22:15 The Role of AI in Automotive 26:44 Predictive Maintenance as a Key Focus 30:28 Accessing the Survey Results

People in this episode

Host: John

Guest: Maitê Bezerra

Topics covered

• AI progress
• SDV survey
• data-driven value creation
• predictive maintenance
• technology deployment
• automotive industry
• organizational readiness

Keywords

• SDV
• AI
• automotive
• data strategy
• predictive maintenance
• technology implementation
• data monetization

Mentioned in this episode

Organizations: Omdia, COVESA

Places: Porto, Portugal

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