How to Win by Giving Value to Local Retailers

About this episode

Gary Vaynerchuk discusses the trading card market and the importance of supporting local retailers.

In this episode of the GaryVee Audio Experience, I sit down with the Hobby Nonsense crew to discuss the massive shift happening in the trading card world. I dive deep into why I believe fictional character "rookie cards" are the most undervalued assets in the hobby today and why a character like Spongebob has more staying power than a retired athlete. I also share the strategy behind the new VeeFriends Super Sticker Spectacular launch and why supporting local card shops is the key to long-term success. You’ll learn about: The launch of the VeeFriends Super Sticker Spectacular Why I’m prioritizing local retail stores over direct sales The massive upside of vintage fictional character cards My 40-year vision for building VeeFriends into a global IP

People in this episode

Host: Gary Vaynerchuk

Guest: Hobby Nonsense

Topics covered

• trading cards
• local retailers
• VeeFriends
• vintage cards
• character rookie cards
• long-term success

Keywords

• trading cards
• local retail
• VeeFriends
• Spongebob
• rookie cards
• vintage cards
• Hobby Nonsense

Mentioned in this episode

Products: VeeFriends Super Sticker Spectacular

Books & works: Spongebob

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