About this episode

Gary Vaynerchuk discusses the shift from social media to interest media and the importance of understanding consumer behavior.

In this episode of the GaryVee Audio Experience, I talk about the massive shift from social media to interest media and why your brand needs to be obsessed with the end consumer. I encourage you to look past the "dirty data" and fake reports that are stalling our industry and start using common sense to see where attention is actually going. I also discuss the "Barbell Syndrome" - the simultaneous rise of extreme AI digitalization and the return to analog, real-life activations. You’ll learn about: The shift from SEO to AEO (Answer Engine Optimization) Why I’m betting big on Live Shopping and apps like Whatnot The transition from Social Media to Interest Media How to use organic social content as a free testing ground for your products Why "Convenience is King" will always drive consumer behavior

People in this episode

Host: Gary Vaynerchuk

Topics covered

• social media
• interest media
• consumer behavior
• AI digitalization
• live shopping
• organic content
• AEO

Keywords

• social media
• interest media
• consumer behavior
• AEO
• live shopping
• organic content
• Barbell Syndrome
• SEO

Mentioned in this episode

Organizations: Whatnot

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