The Anti-Hustle Personal Brand Plan for Experts
From The GenXpert Show by Laura Zavelson
January 29, 2026 · 8 min
About this episode
Laura Zavelson discusses how to build a personal brand that attracts clients rather than hype, emphasizing the importance of storytelling and unique perspectives.
Start getting real value from AI with The 5 Minute AI Handoff That Saves Me 5+ Hours a Week You're not an influencer, you're an expert. So you need to build a personal brand that builds business not hype. In this video, I give you the playbook that walks you through the only three things you need to build a brand that gets you clients.Highlights00:00 Introduction to Personal Branding01:10 The POV Model of Branding01:23 Creating Your Framework04:06 Formulating Standout Opinions06:15 The Power of Stories07:25 Next Steps
People in this episode
Host: Laura Zavelson
Topics covered
- personal branding
- AI
- business growth
- expert positioning
- storytelling
Keywords
- personal brand
- AI
- business
- expert
- branding strategy
- storytelling
- POV model
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