Episode 271 - Marc Goldman

Episode 271 - Marc Goldman

From The Geoholics by thegeoholics

February 9, 2026 · 1h 25m · Episode 327

About this episode

Marc Goldman discusses the importance of location intelligence and the future of the built environment in the AEC industry.

Buckle up, Geoholics… this one’s for the builders, the dreamers, and the tech rebels. This week we sit down with Marc Goldman — part storyteller, part pilot, part GIS evangelist, and 100% believer that location intelligence is the secret sauce behind the future of the built environment. Marc didn’t follow the “safe” path. He walked away from architecture and engineering school at 21 to start his first AEC-tech company — betting on himself before “startup culture” was even a thing. Thirty years later, after navigating startups, global orgs, and everything in between, he’s still pushing the industry forward… helping architects, engineers, and surveyors finally see how GIS connects all the dots. And trust us… this isn’t just a “software talk”...this is mindset stuff. We get into: Taking big risks early and why failure is the best professor The real difference between startups and enterprise culture Bridging the gap between CAD, BIM, and spatial thinking Where GIS actually delivers value (not just buzzwords) Digital twins, reality capture, and what’s practical vs hype Leading teams through change without losing your people Inspiring early-career pros to find their lane in AEC tech…

People in this episode

Guest: Marc Goldman

Topics covered

  • location intelligence
  • startup culture
  • GIS value
  • digital twins
  • AEC technology
  • career development

Keywords

  • location intelligence
  • startup culture
  • GIS
  • digital twins
  • AEC technology
  • career development
  • risk-taking
  • enterprise culture

Mentioned in this episode

Organizations: AEC-tech, CAD, BIM, GIS, AI

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