Having the right soil is key to growth. So are the right foundations in buisnes.

Having the right soil is key to growth. So are the right foundations in buisnes.

From The Global Business Insights Podcast with Dr Charlotte de Brabandt & Max Kent by Max Kent

June 11, 2026 · 16 min · Season 9 · Episode 3

About this episode

The episode discusses the importance of foundational work and preparation for sustainable business growth.

In this episode we explore more of the key concepts taken from 'Don't Shout at the Vegetables' - Lessons in Sustainable Leadership & Human Growth: Getting the Right Soil - what are the foundations and conditions for real growth in business? Tidy House, Tidy Mind - how do the mundane, overlooked basics actually set you up for success? Creating the Conditions - before we plant, before we scale, what needs to be in place? Charlotte and Max discuss why leaders often skip the preparation phase, rushing to plant before the soil is ready. They explore how small, consistent maintenance—keeping your desk clear, your inbox managed, your systems organised—creates the mental and operational space for sustainable growth. Just like a gardener knows that poor soil will never yield a strong harvest, Max shares why the "boring" foundational work is what separates businesses that scale well from those that collapse under their own growth.

People in this episode

Host: Max Kent

Guest: Dr Charlotte de Brabandt

Topics covered

  • sustainable leadership
  • business growth
  • foundational work
  • preparation phase
  • mental space
  • operational space

Keywords

  • sustainable leadership
  • business foundations
  • growth conditions
  • mental organization
  • operational success

Mentioned in this episode

Books & works: Don't Shout at the Vegetables

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