About this episode

Industry executives discuss the implementation of AI in beauty and wellness businesses.

How are beauty and wellness business leaders actually using AI today? That was the question posed to three longtime industry executives on stage during Glossy’s annual E-Commerce Summit in Miami Beach earlier this month — and the answers may surprise you. For example, Jenna Manula Linares, vp of digital marketing and TikTok Shop at Tarte Cosmetics, has recently added 15-minute team check-ins at the end of each weekly meeting that require staffers to share how they used AI that week and whether or not it was successful. “We're creating a culture of experimentation,” she said. “So, what I challenge my teams to do each week is to use AI in a new or different way.” The team then tracks these challenges and results using Tarte’s internal AI program. Meanwhile, David Baker, chief revenue officer of the skin-care brand Beekman 1802, has found success in identifying early AI adopters within the brand and empowering them to learn new skills and own tentpole projects. “First and foremost, it's finding the people who have an interest in it, and giving them the room and space to play,” he said. Baker is teaching his team to think of AI as a colleague that works while the rest of the team is…

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