UTA's Daniel Landver knows what makes an influencer brand work

About this episode

Daniel Landver discusses the evolution of the creator-brand landscape and the importance of product quality in influencer marketing.

Daniel Landver is the head of UTA's creators product group — a role most people may not even realize exists. While his job keeps him behind the scenes, Landver is behind some of the buzziest brand launches of the past decade. Think: Patrick Starrr's One/Size, Alex Cooper's Unwell (beverages), Mikayla Nogueira's POV Beauty and Alix Earle's recently launched Reale Actives, to name a few. Much has changed in the 10 years since Landver began working in the creator economy. During his conversation with co-host Sara Spruch-Feiner for the Glossy Beauty Podcast, he discusses how the creator-brand landscape has evolved since he first entered the space in 2015, what separates successful founder-creators from those who struggle and why, in an increasingly crowded market, product quality matters more than follower count.

People in this episode

Host: Sara Spruch-Feiner

Guest: Daniel Landver

Topics covered

• influencer marketing
• creator economy
• brand launches
• product quality
• founder-creators
• market trends

Keywords

• influencer
• brand
• creator economy
• product quality
• founder
• marketing
• success

Mentioned in this episode

Organizations: UTA

Products: One/Size, Unwell, POV Beauty, Reale Actives

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