What makes a successful pop-up? (RERUN)
About this episode
The episode features a roundtable discussion with executives on the elements that contribute to a successful retail pop-up.
To discuss what makes a successful retail pop-up, Glossy is joined by three powerhouse executives in today’s roundtable episode: Jacquelin Barrett, Patrick Ta Beauty svp of marketing; Matte Projects president Neda Whitney; and Michelle Lee, chief brand officer at Front Row Group, fractional CMO of Landing International and former editor-in-chief of Allure magazine.
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