About this episode

Kelly Pedersen discusses the evolving shopping calendar and its impact on consumer behavior and retail strategies.

The shopping calendar isn't what it used to be. Prime Day has become Prime Week, Black Friday has become Black Friday Month, back-to-school shopping now starts in June, and holiday shopping is starting in October. As brands and retailers compete for an edge during these lucrative periods, the traditional shopping calendar is getting elongated and spread out. According to Kelly Pedersen, global retail lead at the professional services firm PwC, these shifts are being driven by both businesses and consumers. On the Glossy Podcast this week, Pedersen shared that PwC's research on back-to-school shopping shows that the average family is spending around $920 during the back-to-school period. Those customers are continuing to spend around $630 a month on their kids throughout the school year. "It starts with the brands," he said. "The retailers always want to capture consumers during these moments, and they want to be first. It's not just about revenue during those windows, but [it's also about] customer acquisition, capturing those customers and using that momentum to carry spend on throughout the entire year." Pedersen said today's consumers are being trained to expect holiday sales…

People in this episode

Guest: Kelly Pedersen

Topics covered

• shopping calendar
• retail trends
• consumer behavior
• holiday shopping
• back-to-school shopping

Keywords

• shopping calendar
• Prime Day
• Black Friday
• back-to-school
• consumer spending

Mentioned in this episode

Organizations: PwC

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