About this episode

Ali Dillon discusses Pink's strategy to attract Gen-Z shoppers this holiday season.

Pink wants to be the first stop on a Gen-Z shopper’s trip to the mall this holiday season. To get there, the Victoria’s Secret-owned brand is expanding beyond the pajamas, fleece and intimates it is best known for, using accessories, denim, beauty and collaborations to position itself as a broader lifestyle brand for 18- to 24-year-old women. The strategy follows a period of renewed momentum. Pink delivered low-double-digit growth in the first quarter of 2026, supported by its core apparel and intimates businesses, improved regular-price selling, and new customer acquisition among 18- to 24-year-olds. According to president Ali Dillon, the brand’s turnaround has been driven by a renewed focus on “clarity, customer and connection.” “Today, Pink is evolving into a digitally native, socially driven lifestyle brand with a bold, playful and irreverent point of view,” Dillon said on the podcast. “Our product, our voice, our marketing — they’re all uniquely Pink.” Dillon said Pink had previously lost sight of its core customer as the brand aged alongside its original shoppers. Now, it is specifically targeting 18- to 24-year-olds rather than broadly marketing to Gen Z, a generation that…

People in this episode

Guest: Ali Dillon

Topics covered

• Gen-Z marketing
• fashion strategy
• retail growth
• lifestyle branding
• customer engagement

Keywords

• Victoria's Secret
• Pink
• Gen-Z
• holiday strategy
• fashion
• retail
• Ali Dillon

Mentioned in this episode

Organizations: Victoria's Secret, Pink, K-pop group Twice, Love Island USA

Places: New York, Soho

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