Who will win the World Cup battle between Nike and Adidas?

About this episode

The episode discusses the competition between Nike and Adidas during the World Cup in the United States, focusing on their marketing strategies and collaborations.

The World Cup is in the United States this year for the first time since the 1990s, which creates massive opportunities for many sportswear and apparel brands. Perhaps no brands are as heavily invested in the World Cup as Nike and Adidas. Together, they sponsor many of the teams and have rolled out several large-scale campaigns tied to the tournament. On the Glossy Podcast, international reporter Zofia Zwieglinska spoke with Daniel-Yaw Miller, award-winning writer and creator of the bi-weekly SportsVerse newsletter, about these two sportswear giants and their strategies for the World Cup. Miller said the fact that the World Cup is in North America this year has given many brands the license to step up their games. "We haven't seen a World Cup of this scale in many years," Miller said. "It's well-positioned for the biggest companies and brands in the world to make the most of it and justify the case for investing in it. Previous World Cups in Qatar and Russia had their own complications. It's been a while since it was in a location that was home to many huge companies." Already, Nike has rolled out collaborations with many celebrities and brands tied to the World Cup, including…

People in this episode

Host: Zofia Zwieglinska

Guest: Daniel-Yaw Miller

Topics covered

• World Cup
• Nike
• Adidas
• sportswear
• marketing strategies
• celebrity collaborations

Keywords

• World Cup
• Nike
• Adidas
• sportswear
• marketing
• celebrity collaborations
• Zofia Zwieglinska
• Daniel-Yaw Miller

Mentioned in this episode

Organizations: Nike, Adidas, Jacquemus, Palace, Drake

Places: United States

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