About this episode

In this episode, Sarah explores the financial implications of selling through Thrive Market compared to traditional distributors like KeHE.

This is a free preview of a paid episode. To hear more, visit thegoodfoodcfo.substack.com Thrive Market has built a loyal following of health-conscious consumers who are actively looking for better-for-you brands.For good food founders, it’s a direct line to your target audience. And the conventional wisdom has always been that selling direct to retail, cutting out the distributor, means better margins and more money staying in your business. But the Thrive Market relationship isn’t as cut and dry as we assumed, and as Sarah uncovered many founders don’t realize the financial impacts until it’s too late. In this episode In this episode Sarah breaks down the real cost of selling through Thrive Market, shares insights into Thrive's price negotiation process, and what she learned from Founders actively selling to Thrive Market right now. You’ll hear: * What Thrive Market actually charges brands on every invoice * Why the direct-to-retail margin assumption doesn’t always hold * How Thrive Market margins stack up against national distributor KeHE (the numbers might surprise you) * The 5 steps every founder should take before signing with any retail or distribution partner Before you…

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