Mobile Military Recruitment is Meeting Prospects Where They Are
About this episode
The episode discusses the evolution of military recruitment towards a more mobile approach, emphasizing the importance of connectivity and technology in reaching prospective service members.
Military recruiting has become a lot more mobile in recent years, evolving to meet a generation that expects information and opportunities to come to them. Today’s recruiters are spending less time behind a desk and more time connecting with prospective service members at high schools, college career fairs, and community events. While recruiting offices still play an important role, they are now just one part of a much broader mobile military recruitment strategy. In the latest Government Technology Insider podcast, host Matt Langan spoke with Dale Butterworth, Senior Solutions Partner at Verizon, about why connectivity has quietly become one of the most valuable tools recruiters carry into the field. Beyond simple internet access, recruiters need secure, reliable access to application information, the ability to validate application information on the spot, deliver immersive demonstrations using emerging technologies, and maintain the same level of capability in the field as they’d expect inside a secure facility.
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