Grindr and PinkNews: perspectives on reaching LGBTQ+ audiences in a changing media landscape

About this episode

The episode discusses the evolving media landscape for LGBTQ+ communications with insights from industry experts.

In this episode of the Grayling Media Podcast, we explore the forces reshaping today’s media landscape through the lens of LGBTQ+ communications. Ashley Daly, Head of Grayling Media is joined by Ben Cooper, Grindr’s Director of Consumer Comms and Marcus Wratten, Senior Entertainment Reporter at PinkNews, to unpack how increasing political polarisation, shifting media priorities and DEI backlash are impacting brands, publishers and audiences alike. From social media scrutiny to declining funding across Pride and LGBTQ+ media, this conversation examines what it takes for brands to show up authentically and meaningfully. Grindr: https://www.grindr.com/ PinkNews: https://www.thepinknews.com/ Grayling Media Podcast: https://grayling.com/uk/graylingmediapodcast/ Grayling UK: https://grayling.com/uk/home/

People in this episode

Host: Ashley Daly

Guests: Ben Cooper, Marcus Wratten

Topics covered

• LGBTQ+ communications
• media landscape
• political polarisation
• DEI backlash
• social media scrutiny
• Pride funding
• authentic branding

Keywords

• LGBTQ+
• media
• branding
• politics
• social media
• Pride
• DEI

Mentioned in this episode

Organizations: Grindr, PinkNews, Grayling Media, Grayling UK

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