Helping Campaigns Make Better Digital Media Buying Decisions with Nick Richardson
From The Great Battlefield by Nathaniel G. Pearlman
June 8, 2026 · 55 min
About this episode
Nick Richardson discusses digital media programs and decision-making tools for social media spending.
Nick Richardson joins The Great Battlefield podcast to talk about running digital media programs at the DCCC and founding Context, a tool to make better decisions on social media spending and to identify trends online that impact a paid media budget.
People in this episode
Host: Nathaniel G. Pearlman
Guest: Nick Richardson
Topics covered
- digital media
- campaign strategy
- social media spending
- media buying
- political campaigns
Keywords
- digital media
- campaigns
- social media
- media buying
- DCCC
- Context
- advertising
Mentioned in this episode
Organizations: DCCC, Context
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