About this episode

Jodi Scott shares her journey of building Green Goo and the lessons learned about resilience and leadership in entrepreneurship.

In this powerful and deeply human episode of The Greatness Garage , host Brad Borkhuis sits down with Jodi Scott, co-founder of Green Goo, to explore what it really means to build a values-aligned business—and a resilient life. Jodi shares the origin story of Green Goo, founded with her mom and sister nearly 15 years ago to bring effective, plant-based, sustainable solutions into a first-aid space long dominated by chemical-laden products. What began in a kitchen with homegrown herbs, bees, and screen doors evolved into a nationally distributed brand grounded in whole-plant integrity, efficacy, and respect for both people and the planet. But this conversation goes far beyond product innovation. Jodi candidly opens up about the entrepreneurial roller coaster: rapid growth, the shock of the pandemic, a devastating financial collapse that forced the team to dissolve in less than 24 hours, and the emotional toll of losing what she had spent over a decade building. From that breaking point, she walks listeners through a profound reframing of resilience—moving from grind, grit, and survival mode into presence, mental fitness, and emotional elasticity. Together, Brad and Jodi unpack…

People in this episode

Host: Brad Borkhuis

Guest: Jodi Scott

Topics covered

• values-aligned business
• resilience
• entrepreneurship
• personal development
• leadership
• mental fitness

Keywords

• Green Goo
• resilience
• entrepreneurship
• personal development
• leadership
• mental fitness
• sustainable solutions

Mentioned in this episode

Organizations: Green Goo

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