Why Marketing is a Marathon, Not a Sprint with Anna Kennedy
About this episode
Anna Kennedy discusses the importance of treating marketing as a long-term strategy rather than a last-minute task.
Too many business owners treat marketing as a last-minute afterthought, but my guest today, Anna Kennedy, is here to change that. As the Founder and Creative Director of Kennedy Studio, Anna is obsessed with driving bold ideas into the world without the "smoke and mirrors" often found in the agency world. In this episode, we talk about the reality of scaling an external marketing team and the discipline required to maintain a lean, high-performing operation. Anna shares her 18+ years of insights into PR and creative strategy, explaining why she values being "in the trenches" with her clients. We explore the transition from founder to CEO, the importance of financial forecasting, and why Anna believes in being part of the client’s journey rather than just a vendor. You'll learn why "if you build it, they will come" is a dangerous myth and how to strategise for long-term success. It’s a conversation about focus, energy, and making marketing actually worth it. Meet Anna Kennedy Founder and Creative Director Anna Kennedy saw a massive gap in the market: too many agencies full of buzzwords and bloated promises... and not enough that actually cared. Anna started Kennedy Studio to…
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