About this episode

The episode features a conversation with PROFF about his journey from investment banking to tailoring and the significance of dressing with intention.

The Gstaad Guy sits down with PROFF, the man behind the AskOkey universe, a former JP Morgan investment banker turned tailor, blogger, and one of the most quietly compelling voices in men's style, to explore what it truly means to dress with intention and live with purpose. From the boardroom to the cutting table, PROFF reflects on a life shaped by reinvention, resilience, and the profound relationship between how we dress and how we carry ourselves. The conversation ventures into the philosophy beneath the cloth: the stoicism that steadies him, the desire to grow that drives him, and the responsibilities inherited along the way that forced him to find his footing faster than most. PROFF shares what it means to build something from nothing, why necessity has always been his greatest teacher, and how observation, solitude, and a commitment to becoming the best version of yourself can quietly transform a life. A thoughtful and deeply personal conversation about identity, grit, and the elegance of knowing exactly who you are. Filmed in the One&Only One Za’abeel Royal Suite. (00:00) Intro ✨🎙️ (00:58) Aura ✨🌀 (02:55) Solaro Suit 👔🌞 (05:32) Ask Okey Universe 🌍🙏🏼🙏 (07:49)…

People in this episode

Host: The Gstaad Guy

Guest: PROFF

Topics covered

• reinvention
• identity
• men's style
• dressing well
• personal growth
• philosophy

Keywords

• reinvention
• identity
• dressing well
• men's style
• personal growth
• stoicism
• AskOkey

Mentioned in this episode

Organizations: JP Morgan

Places: One&Only One Za’abeel

More episodes of The Gstaad Guy Podcast

• Michelin-Starred Chef & Sushi Master: Endo Kazutoshi – Destiny, Discipline, & The Art of Omakase · April 22, 2026 · 1h 6m
• Founder of de PURY, Auctioneer, Art Dealer, Collector & DJ: Simon de Pury – Collecting, Taste & The Power of Curiosity · April 15, 2026 · 1h 34m
• Michelin-Starred Chef & Restaurateur: Björn Frantzén – Fine Dining, Football, and the Art of Casual Elegance · April 1, 2026 · 1h 19m
• Cohen Handler Founder & CEO: Simon Cohen – Real Estate, Risk, and Reinventing the Rules · March 25, 2026 · 1h 8m
• Elie Saab Group CEO & Vice Chairman: Elie Saab Jr. – Vision, Family Business, & Building a Global Luxury House · March 18, 2026 · 1h 4m
• Fine Art Photographer & Director: Tony Kelly – Visual Fantasy, Originality, & Creating a New Language Of Photography · March 11, 2026 · 1h 12m

Explore listener stats, chart rankings, contacts and more on the The Gstaad Guy Podcast podcast page.