About this episode

Marianna Hewitt discusses building a brand and community in the skincare industry.

The Gstaad Guy sits down with Marianna Hewitt, co-founder of Summer Fridays and one of the earliest and most instinctive voices to emerge from the first wave of Instagram and lifestyle blogging, to explore what it truly takes to turn cultural momentum into something that endures. From her early days in fashion to becoming a first mover in the content creator space, Marianna reflects on the decisions, values, and relentless consistency that laid the foundation for one of skincare's most beloved modern brands. The conversation gets into the thinking behind Summer Fridays, why great skincare should never feel intimidating, and what it really means to build a brand with genuine cross-generational appeal. Marianna speaks honestly about the realities of life as a founder, the difference between good friends and old friends, and why decisiveness, not luck, is the quality that separates those who last from those who fade. Grounded, direct, and full of hard-won perspective, it is a conversation about community, longevity, and what it means to build something real in an industry that moves very fast. Filmed at The Maybourne Beverly Hills Garden Suite. (00:00 Intro ✨🎙️ (02:21) Starting…

People in this episode

Host: The Gstaad Guy

Guest: Marianna Hewitt

Topics covered

• branding
• entrepreneurship
• skincare
• content creation
• community building
• cross-generational appeal

Keywords

• Summer Fridays
• branding
• skincare
• entrepreneurship
• Instagram
• content creation
• community

Mentioned in this episode

Organizations: Summer Fridays, Instagram, The Maybourne Beverly Hills

Places: Beverly Hills

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