Campaign Thinking vs Continuous Infrastructure: The B2B GTM Reset

About this episode

This episode discusses the superiority of continuous infrastructure over traditional B2B campaign thinking in go-to-market strategies.

B2B campaign thinking is structurally broken and the data finally proves it. After 70 years of quarterly pushes, demand gen sprints, and ABM cycles, every B2B is running the same playbook and getting the same modest result. This episode shows you why continuous infrastructure outperforms campaign-led go-to-market by 10 to 20 times in the same B2B market, against the same competitors, on the same platforms. If you are a CEO or founder questioning why your MarTech stack, SDR team, and agency co...

People in this episode

Host: Nigel Maine

Topics covered

• B2B marketing
• campaign thinking
• continuous infrastructure
• go-to-market strategy
• demand generation
• MarTech

Keywords

• B2B
• campaign thinking
• continuous infrastructure
• demand generation
• MarTech
• go-to-market
• ABM

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