About this episode

Nigel Maine discusses the inefficiencies of current B2B go-to-market models and the importance of live engagement.

Most B2B businesses are spending half a million pounds or more a year on a go-to-market model that doesn't work. Not because the people running it aren't capable, but because the model itself is broken. Tools that don't talk to each other. Teams whose job is to operate those tools. Outbound sequences that get ignored. And an ROI that is, almost universally, terrible. In this episode, Nigel Maine breaks down the structural cost of fragmented GTM, explains why serious B2B buyers do not respond...

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